7 Rituals
Passionately Inventive
Relentlessly Curious
Positive Force
Embrace Authenticity
Purposeful
Connected
Heart of A Champion
Our people are the creators of the pulse, the doers of our visions, the thinkers of our ideas and the makers of our goals which create a meaningful and heartfelt connections that last for as long as our core is beating.
It’s about elevating how we act and what we do every day through a set of 7 Rituals designed to foster an environment in which people can emerge and thrive.
Passionately Inventive
Passion and dedication are crucial for fostering a highly engaged workforce, which can significantly enhance an organization's profitability, productivity, and retention.
Purposeful
Our ability to create experiences and communicate perspectives allows us to make a genuine difference, requiring wisdom and judgment to add value to the world and help people, ultimately benefiting businesses.
Embrace Authenticity
Authenticity is essential to trust. ​
Our employees are given the freedom to live up to the agency's ideals at work and to honestly reflect those values to clients.
Relentlessly Curious
Joining forces allows us to overcome obstacles and discover new possibilities. We are open to the unknown and believe in helping others, embracing the unknown, and learning from the first explanation.
Heart of A Champion
The Champion is all principles and bravery. They fight for what’s right, against what’s wrong and on behalf of their people. The champion believes in ideas.
Positive Force
Experience involves proactive collaboration with clients to boost
brand awareness and provide strategic consultancy for sustainable growth, increased consumer engagement, business growth, and positive impact across industries and communities.
Connected
The agency focuses on creating connected brands that drive value for clients and impact lives globally. It leverages creativity, engagement, and experience to bring brands closer to consumers, communities, and the world.
We are inclusive, multi-talented individuals with unique perspectives.
Through this diversity, we build connected brands and customer experiences that communicate in an authentic, honest, and inclusive way.​
The Team
We focus on our people because only people deliver value. We provide an environment based on accountability, merit, and trust, enabling the brightest, most creative, highly dedicated individuals to do the best work of their lives.​
MOHSEN FARID
Founder & CEO
Accounts / Brands
MondelÄ“z, Nestle Pure Life , L’Oréal , UNICEF, Maggi, Cerelac, Egypt Vision 2030, IFES, Allianz, TANG, Siemens, New Suze Canal, Garnier, Volkswagen, IBM, Roche, Novartis, Philips, Rotana, i2, Emirates Foundation, Thomson Reuters, DIFC, Starwood Hotels, Tawteen Dubai, BP, Adidas, Mashreq Bank, Longines, Dannon, Emaar, Food Bank & OpenText.
Agencies / Business
Young & Rubicam Dubai, Birdie Dubai, Y&R Egypt, HIT Communication Egypt, Ogilvy & Mather Egypt , Leo Burnett / Publicis Egypt , Shedding Light Misr.
+201227333037
BASSANT OSAMA
Associate Creative Director
Accounts / Brands
ADNOC, Abu Dhabi Airport , Abu Dhabi Goverment , Mistry of Health, Emirates Foundation, Emirate Red Crescent, Etihad Rail, Majid Al Futtaim, Masdar City, Mall of Emirates , Muashir, NPCC, Abu Dhabi Social Service, Sheikh Zayed Festival, Teslam, EAD, QNB Bank, Toyota, Nissan, Mitsubishi, Ghabbour Auto (Hyundai), Kia Motors, Mondelez Egypt ( Trident - Cadbury Dairy Milk - Moro - Clorets ), P&G ( Ariel - pampers), Americana, Te Data, Cook Door, Soma bay, Palm Hills
Agencies / Business
Saatchi & Saatchi , RMC world wide, Viola Communications
SHAZA KHALED
Social & Digital Strategies
Accounts / Brands
Egyptian National Football Team, L’oreal, IFIT, Dancing Goat Roasters, Royal Suite, Wisely Insure, Drop Artist Management, MyTravent, Zeal, Transmar & OpenText
Agencies / Business
Shedding Light, Prada PR & Advertising
SARA ADEL
Content Producer
Accounts / Brands
UNICEF Egypt, UNICEF Sudan, Sharp, Molped, B.TECH - Egyptian Food Bank, Fridal,ARCE, IECD, UN Women, Good Care, Papia ​
Agencies / Business
Flink Studios
LEYLA MAMDOUH
Content Creator & Editor
Accounts / Brands
Egyptian National Football Team, Palms and Paws, iFIT, Amr Khaled (Bahlam Aheg 2023), Rameda, The MarQ (The Address Investments), Drop Artist Management, MyTravent, Zeal, Transmar,
Agencies / Business
Shedding Light, Penetrators (Real Estate Agency)
OUR PLEDGE TO YOU
We came to Y&K Cairo to leave our mark on the world, and we stay because we’ve found a place where we don’t have to do it alone.
We connect to foster purposeful relationships among colleagues & client partners
We include purpose to ensure everyone feels included, valued & a true sense of belonging
We inspire creativity to encourage inventiveness & infuse creativity into everything we do.
We approach enthusiastically to contribute optimism to every situation to discover the best way forward together.